The Australian Toy Association (ATA) has been supported with a through the Circular Economy Business Innovation Centre (CEBIC) delivered by Sustainability Victoria. This is a world first for the toy industry and another example of an industry taking responsibility for its products.
In collaboration with leading toy industry brands and retailers, the funding enables the ATA to develop and investigate circular economy options for toys. The project’s first stage will develop a material flows analysis, building an understanding of the movement of toys through the economy. The results of the analysis will link into the overarching project to develop solutions that will reduce the environmental impact of toys.
Equilibrium congratulates ATA for their leadership and vision and is excited to partner with them on this project in developing circular economy options for toys.