The World Wildlife Fund engaged Equilibrium to investigate solutions to the environmental problem of cigarette filter and butt litter in Australia. Of the 17.8 billion cigarettes currently consumed each year, as much as 8 million end up as litter. Cigarette butt filters are made from non-bio degradable plastic and can take up to 12 – 15 years to break down into micro plastics. The World Health Organisation has advocated for the elimination of filters as they do not protect against the harms of smoking.
Equilibrium’s report examines the international initiatives and policies to combat cigarette butt waste. Equilibrium concluded that a national ban on plastic cigarette butt filters or a product stewardship scheme would have the greatest impact in reducing cigarette butt litter.
The assessment, research and findings of Equilibrium’s report provide WWF with insight and direction for the potential design of a product stewardship scheme for cigarette butts.