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Packaging target progress patchy

Written by Nick Harford on 2 February 2022

The Australian Packaging Covenant Organisation (APCO) Collective Impact Report is a presentation and analysis of the current progress towards APCO’s 2025 packaging targets.

Although the report is written using optimistic and positive language, it is reporting significant shortcomings in performance towards APCO’s 2025 targets.

Two of the three key APCO 2025 targets are going in the wrong direction and the “problem” of packaging is, by APCO’s measures, getting worse.

It is notable that the report puts forward actions to address the current gaps.

Thirty new actions have been identified. While inherently good, the 30 new actions beg some questions.

Firstly, there is no explanation in the report on the evidence supporting the actions, so are all 30 actions a priority and how will they be implemented?

Secondly, the 30 new actions are on top of APCO’s business as usual, so is APCO resourced to adequately and effectively fulfill and manage these additional actions?

The report ultimately shows an underperformance so far towards the 2025 targets. In response the report identifies gaps and interventions that can be taken. The issue then comes in the complexity of APCO simultaneously coordinating and completing its current activities, as well as fulfilling the 30 identified actions in the report, in the three years left until the target date.

In terms of the Collection Action Framework, it could do with revamping to ensure that it is still applicable and being utilised effectively.

The report used the Framework as a performance lens to evaluate progress against the targets, but it could really do with an evaluation to ensure that all parties are continuing to fulfill their obligations and requirements under the Australian Packaging Covenant more broadly.

 

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